Blog 4: Five reasons for video analytics in sports


Technology is fantastic. In recent years, many developments have come on the market to make players, trainers and coaches better.


Whether it's advanced statistics, GPS, apps or video analysis. We currently have so many tools to help with player development. But especially the last tool, video analysis, is the most tangible way to assess and develop players. After all, seeing makes you learn! Therefore: 5 reasons to use video analytics in sports.

  1. Video makes everything visible. A lot of apps and wearables are developed for the individual. The video puts the athlete in his environment. How does the athlete move in relation to the opponent? How does he run with the ball and especially: how does he run without the ball? Moments can be retrieved, and the player can see his own choices. If you also link the video analysis with data from an individual then you can get much more out of the analysis. How high was the heart rate after that impressive sprint over 60 meters? What was the top speed? Video analysis puts the player in the spotlight. It adds context to a situation. In addition, players and coaches often have very different perspectives in a given situation. Video analysis software makes it possible to share moments and discuss them with each other.
  2. Benchmarking and creating points of comparison. Video allows us to identify certain habits, skills and changes and tag them. By using these characteristics, a particular player can track his own development. It is then no longer just about match experience but also post-match development. The assessment of the player will take place over the whole week and will become more deeply rooted in his choices in certain situations.
  3. Visual learning. Many people learn visually and prefer to learn through visual methods and tools. The use of video analysis makes it easier for teams and players to absorb the information quickly. Also, the video leaves less room for discussion. As a result, the moments themselves will be discussed rather than the individual perceptions of the player, trainer or coach.
  4. Technical development of cameras. With the emergence of products that film from a high vantage point (drones, SPORTSVIEW etc.) the tactical aspect is added. Around most sports facilities there is no possibility to film from the stands. In addition, there is often no cabling or elevation from which to film. For a good overview, a height of at least 6 meters is required.
  5. Breaking habits and patterns. Video analysis helps a player through insight to change ingrained patterns. In field hockey, for example, it is much easier to play a ball to the left because of the forehand. However, because of that same forehand, it is more difficult to attack over the left side. By showing players how much more effective an attack is over the right, it is easy for the coach to break patterns. Another great example is the football goalkeeper who has a strong preference for playing the ball to the left-back with his right leg above average. If the goalkeeper sees that he misses a large part of the game because of this, he will strive for a more balanced play.

Here you go, five reasons to look at video analytics very seriously. But an important tip before you get started: keep it simple but above all fun!

Back to the newsoverview

Get your free 30-day SPORTSVIEW trial today!

Let's work together!

Call +31 73 6 123 320 Or leave a message here